- Instantly adds the look of dramatic volume, fullness, and thickness to any lash type
- Features an intense, highly pigmented jet-black color
- Water-resistant mascara glides on effortlessly for comfortable wear that lasts all-day
- Specially designed hourglass-shaped brush delivers the perfect amount of product onto each lash with buildable volume and length
- Ultra-creamy formula is designed to prevent clumping and doesn’t dry out lashes, fade, or smear
- Formulated without parabens, gluten, and phthalates
- Ophthalmologist reviewed, dermatologist tested, and clinically tested
In a 116-person consumer survey:
- 91% saw increased volume and length
- 89% saw increased fullness and long-wearing results
- 92% saw intense, jet-black color
- For the best mascara experience, begin by applying to your bottom lashes from base to tips. Then, starting at the base of your top lashes, sweep the mascara wand through to the tips. Apply over the top of the lashes as well as under to create an extra-voluminous look. Apply additional coats as desired.
- Before applying Lash Brag for the first time, wipe off excess product from the wand onto the rim of the tube.
- For an extra boost, apply a lash primer prior to your Lash Brag application.
- For best results, remove the mascara using an oil-based makeup remover or micellar water.